18 years ago as one of the first batch of luxury brands to enter the Chinese market, and now fashion cartier jewelry not only satisfied with the brand first-mover advantage, quickly laying store. When Tiffany, Boucheron and the world's top five jewelry giant full landing in China, in the face of competition, Cartier had the answers: others only five branches, we have 30, the advantage of this is a false start. "
However, in a rapidly changing luxury market, who can not be guaranteed once the achievements of sustainable brilliant. Especially after 2005, China's diamond retail market completely open to the public, the French family of diamond, diamond-star Ji, Hong Kong Chow Tai Fook, Tse Sui Luen diamond jewelry such as businesses have to enter the mainland, the competition has not only stay on the branding, but also hold high the chain expansion banner seize the market.
In this competitive situation, discovery and excavation of a particular customer base, affect the customer base and unique marketing approach to line store support, to become a Cartier only sensitive "Cheetah" secret weapon to gain competitive advantage. Cartier continually tap new consumption potential, immediately after and guide the customer needs, and spare no effort to channel expansion, and this lays a solid foundation in the market. "Said Nigel Luk, Cartier Far East Chief Executive Officer.
